Timbaland launched Stage Zero and rolled out TaTa, a "digital girl from the Bronx" run on Suno and ChatGPT. Not a demo. An artist, with a team and a story. She is not a person.
The internet got loud. will.i.am said maybe Timbaland did not think of all the things. The things: who gets paid, who gets replaced, what it means when a fake Black woman from the Bronx is easier to greenlight than a real one.
The debut sampled his own old work. So we are watching a legend feed the machine his catalog and call it the future.
I like innovation when it is not just cheaper ways to extract the culture. This feels like labels dreaming about never having to deal with a woman who talks back. I said what I said.
